The product is developed by the russian agency Kian. The product&#39;s name Soy Mamelle which sounds weird for french people but it has a really creative packaging. It is a bottle of soy milk which takes the shape of a cow&#39;s udder and has a green visual identity on white background. It insists on the &#34;green&#34; bio aspect of the product (recycle logo / high calcium, no lactose, no cholesterol). It is available as glass bottle or latex bottle. It is hold vertically through three udder forming a tripod.