Marketing strategist and project manager for the 2017 relaunch of the Wolseley Express ecommerce platform. 

For this 18-month project I was the project manager and content developer for the customer facing messaging and UX Design. I worked collaboratively with internal IT teams and external agencies to coordinate required content for the new platform. I determined the initial requirements for product, and promotional site banners and developed an eBusiness advertising program to support participating COOP vendors to promote their product on the site.
My team was responsible for the initial mapping of NOPCommerce CMS platform supporting all graphic images and supportive copy. I initially wrote and managed all site pages, support content, and multiple email and site notifications and had them all appropriately translated and formatted in French to support the bilingual site. 
Site Launch
I conceptualized the national marketing plan and worked with external agencies to produce the collaterals required to roll the plan out effectively across the nation. This included:
-	Site migration information to ensure our existing base transferred to the new platform
-	Multiple email communications explain new site functionality 
-	‘What’s in it for you’ internal and external communications to demonstrate site features and why you should use the site to improve your business
-	Contest promotional info to encourage users to participate in new site and win prizes 
