Undated handout photo issued by Not Just Cooling of a billboard put up by the air conditioning company, which they have defended saying it is intended to make people laugh. PRESS ASSOCIATION Photo. Issue date: Tuesday July 23, 2019. The Nottingham-based company decided to run the advert after seeing a similar one on a trip to the United States, but the Advertising Standards Authority said they have received two complaints about the billboard which are being assessed to see if there are any "grounds for action". See PA story SOCIAL Billboard. Photo credit should read: Not Just Cooling/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.