Madison, Connecticut - Wednesday, January 31, 2018: Madison Art Cinemas, of downtown Madison, has a new high-resolution full color digital LED marquee.The digital sign, that can display motion graphics, has a price tag of $30,000 plus ancillary costs. Cinema owner Arnold Gorlick says that climbing a 12-foot ladder and putting up lettering by hand on the old Marquee has become a task, especially in poor weather conditions. Photo: Peter Hvizdak / Hearst Connecticut Media / New Haven Register