I subscibe to a newsletter called  SmartBrief on Social Media . It's a great collection of what's going on in social media packaged and sent on a daily basis. And that's where I saw this headline: 
  "Social media still isn't well-aligned with marketing goals, survey finds"   (article here)  
 I'd like to take this a notch up. Social Media might not be aligned with marketing goals, but even worse. Marketing is not  alligned  with Social Business practise.&nbsp; 
 Let's start putting Social Business back to the core of where marketing stems from. Instead of asking:  "How can marketing highlight/communicate the best qualities of our product?"  ask: 
 
 "How can marketing make out product better?" 
 "How can marketing give the customer a better experience?" 
 
 In the spirit of alligning Social Media, Marketing, Social Business, and Customer Experience. What questions do you ask yourself?