Shopper’s Choice. 5 Stars Retinol Plus Smoothing Serum 10X An antioxidant-rich serum featuring 1% retinol to smooth and firm the skin while restoring luminosity. “Retinol is what skin needs to eliminate wrinkles and reduce sun damage. You will not get this percent of retinol at the department store!” – From Ridgefield, CT Was $84.00 Now $67.20 Shop Now&gt;&gt; 